Product Design and Art Direction
In 2016 WWF living planet @ work where seeking awareness of their mission and organisation. To make people and businesses take action and inform them on how you can make a sustainable work environment. For a conference in Vancouver we created an eye catching promo piece, where people actually had a reason to bring the product home. The plantable paper!
The product is made out of recycled paper and the green insert is seed paper. Seed paper you can take out of the sleeve and plant it in a pot, as it is.
The foldable sleeve contains all the necessary information combined with illustrations of a city with cutout windows.
While the green insert in the sleeve is illustrating the increase of sustainable work environment. Greener surroundings, greener cities and a better world.
Later that year the product was nominated and won a Summit international Award.