Brand Identity and Art Direction
Winter swimming becomes more popular each year in the Northern countries. In Denmark the number of winter swimmers has increased dramatically in just a few years. So much that a new club has come to town.
Vinterbadeklub Aarhus Ø is a fairly new club seeking to create awareness about their existence, their different activities, events and modern facilities to gain new members.
The club is located in one of the newly established parts of the city. A vibrant neighbourhood where the city, modern architecture, culture and the harbor life comes together creating a new island promenade.
A simple yet bold identity was created to capture their wide audience and the wild sea. A modern and clean expression to reflect their surroundings, facilities and the contrasts of the environment.