Brand Identity and Art Direction 

Reduktivt is a small wine shop exclusively focused on natural wines and are constantly keeping track of the movements in the natural wine world. The have a close collaboration with handpicked wine farmers and smaller winegrowers.
They want to invite you into the natural wine world and highlight the quality, personality and naturalness of the product. And at the same time make it easy for people to step into their world. Reduktivt also created a wine club, where they offer members a monthly shipment of selected bottles to help you explore the world of natural wines.
To capture the personality, naturalness of the product and the close bond to the farmers we created this down to earth handdrawn identity. It reflects the chill atmosphere at their shop, the happenings around their products and their own fascination and constant curiosity and development of the wine world and their business.  

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