Brand Identity and Art Direction

Minx is a newly established Danish Makeup brand.
Research shows that 85% of Danish Women refresh their wakeup when in town. Now you don’t have to overpack your purse with makeup to refresh it later on when heading out for a night out. 
Minx offers single use makeup services at various nightclubs, cocktailbars, cafes and restaurants. 
They focus on quality makeup to give you a fresh touch up, using only five products: mascara, highlighter, blush, concealer and lipstick/lipgloss. 
An elegant and simple brand identity to highlight the nude colour palette and logo element to symbolize the industry, concept and high end products. Keeping it simple to reflect Minx vision of less chaotic handbags, simple but good quality products and a fun night out. 

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