HiFi Klubben
Product Design and Art Direction
“Welcome Listeners” a campaign created to remind people how deeply sound shapes flavor, mood and experience. We designed a mobile coffee cart and a dedicated chillout area where people could slow down, enjoy a (free) cup of coffee, and reconnect with the simple act of listening.
We live in a time where sound has become background noise. We scroll more than we listen. We tune out our surroundings, each other, even our own bodies - and often, we don’t truly listen to music anymore. That’s a shame and it became the foundation for this campaign.
The cart and chillout spaces travelled to music-related events and locations across northern Europe to spread awareness.
Campaign collab: Hifi Klubben x La Cabra
The campaign was created with MKTG Danmark
The campaign was created with MKTG Danmark