Product Design and Art Direction
Most of us will watch a video without sound. People no longer listen. We no longer listen to one another. We’re busy with our phones and Social Media more now than we listen to out children. We no longer listen to our bodies when we get stressed and actually need a break. And, very often, we don’t really take the time to listen to music. Except for a form of background noise that fills the air 24/7. And that’s such a pity!
That’s the concept behind this campaign - sound affects our flavors and all around experience. So we created this moveable cart and chilling area where people can stop by, hangout, get a good (and free) cup of coffee and listen to some nice tunes that’s going to give them a unique experience.
The carts and chill out areas will be placed at different music related events/locations around Europe the summer of 2019.
So if you spot it somewhere - please send me a photo!
The campaign was created with MKTG Danmark
Collab: Hifi Klubben x La Cabra
