YogaStream
Visual Identity and Art Direction
YogaStream is an online yoga platform offering accessible, guided practices led by experienced yoga teachers – available anytime, anywhere.
Founded by Gro and Anne, it is built on a shared intention to bring more strength, calm and wellbeing into everyday life through yoga and meditation.
The visual identity was redefined to articulate this purpose more clearly, rooted in Scandinavian simplicity and shaped by a calm sense of strength, balance and refined elegance.
The aim was to create a cohesive and timeless visual language that supports YogaStream’s digital presence and reflects the mindful and disciplined nature of yoga practice.
Credit
Photo: yogastream.dk
The rebranding was created in collaboration with lumuma films